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FEATURED
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THE ART OF CREATING SMILES
BEHIND THE SCENES
OUR ART IS BACK ON TV
Disruptive, emotional, sophisticated and innovative, our communication continues to promote the Art of Creating Smiles!
The advertising campaign we first launched in April got back to the TV screens in September. And in prime-time, during the intervals of SIC's soap opera Vidas Opostas, in which Sara Matos, one of our ambassadors, is one of the leading stars!
A film by Leonel Vieira with Communication Concept by Alexandra Malo, our Marketing & Communication Director, the campaign features another of the MALO CLINIC ambassadors, Paulo Pires, as the narrator, and aims to elevate dentistry to an Art. Thus, under the motto "The Art of Creating Smiles", we make the analogy between dentists and artists from different areas, seeking to reflect not only the creativity of our brand, but also to celebrate the Art that MALO CLINIC has spread throughout the world thanks to its unique geographical footprint.
With experience, knowledge and mastery of the techniques we give shape to the creativity of our artists and every day we elevate Dental Medicine to an Art! With allusions to Arts such as Music, Sculpture, Painting and Performing Arts, and using Artists that represent different cultures and countries, we associate the firmness, the harmony of movement and the artistic sensitivity to the attitude, talent and excellence of our collaborators, who strive daily to improve without ever neglecting the small details.Our collaborators are our greatest asset, and we cannot be indifferent to the pride we all feel regarding all of those who are part of this great family. We congratulate everyone who works hard every single day at MALO CLINIC in the Art of Creating Smiles!Watch the full video and the making off of this campaign with which, once again, MALO CLINIC broke barriers and showed its capacity to innovate, this time in the area of marketing and communication, marking a turning point in terms of communicating a health service worldwide.
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